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"GO BIG...or Stay Home!" wins
2005 EVVY from CIPA
(Click Here to go to the Press Release)

[New!]Announcing an Executive Briefing:
"Developing a Strategic Plan for
Selling to Corporate Clients!
"
Friday, November 17,2006 8:30am-10:00am
Signup Early! Seating is Limited.

To Attend, contact Donna directly at her E-Mail:
donnac@performanceinsightsllc.com
 

[New!] Donna Cohen to speak at CSIA
See the press release for more details.
New Book on RELATE Selling
See the product data sheet for more details.


Press Releases

These are the press releases we've issued over the last year. You may want to search for topics by keyword.


Sales Sales Training Selling Book Reviews

 
Go Big...or Stay Home! Exploding Your Sales Potential and Achieving Your Financial Dreams by Donna L. Cohen and Bill Mazejko
Edition: Paperback
Price: $19.95
 
Availability: Buy now www.relateselling.com
 
 
Donna L. Cohen GO BIG or Stay Home! Buy at www.relateselling.com ,
Donna Cohen has made all the mistakes in sales so that you don't have to...This is the Ultimate HOW TO book highly recommended for B2B (Business to Business) sales...Donna discusses the ways to use your high tech tools to learn about your prospects and their business so that you can develop an approach and a questioning process that instantly connects you with them (Chapter Six - "It's About THEM, not us!).

Donna will hold the mirror for you while you take a look at your attitude about your prospects, the sales profession and yourself!

Buy this book if you want the real questions to ask in real world selling situations...You follow the selling system presented step by step in this book and you will make more sales. Period.

Buy this book at www.relateselling.com  
 

 
 
Selling Machine : How to Focus Every Member of Your Company on the Vital Business of Selling by Stephen E. Heiman
Edition: Hardcover
 
 
Selling Machine reinforces modern selling methods!
The message to be made to companies...to survive in today's highly competitive marketplace, everyone, not just the sales department,from top to bottom, must be selling to help the salesforce do its job.

Selling Machine proposes that the whole company focus on the customer. The book wraps up with emphasis on the value of teamwork and how teams can enhance customer focus.
 

 
Sales Bible, The by Jeffrey Gitomer
Edition: Hardcover
 

 
 
How do you teach "Chutzpah" to someone? Give them "The Sales Bible"!!!
This is a great resource to remind seasoned salespeople what they may have forgotten. It is also a great resource for the new salesperson. Not only is it full of selling tips on How to Sell, it is a great reminder that sales success begins with attitude. Taking risks is knowing that you cannot lose a sale if you ask yourself, "When did I have it?" Selling is about the customer, customer, customer!

Like the value-add of the flash cards on a computer disk. He practices what he preaches!!! Amen to the Sales Bible!

Great job, Jeffrey.
 

 
Solution Selling: Creating Buyers in Difficult Selling Markets by Michael T. Bosworth
Edition: Hardcover
 
 
Great Point of View regarding Selling
Michael Bosworth is helpful in being able to shift a new salesperson's mentality from looking at sales from a buyer's mentality. Solution Selling gives a new salesperson a salesperson's perspective, and not a buyer's perspective, when it comes to walking a prospective buyer through the sales process. This mental shift from buyer to salesperson is absolutely mandatory in order to own the selling process that Bosworth outlines.As a result, Solution Selling helps salespeople to develop a "smart" questioning process which the prospect willingly follows, as they believe they are in charge of the sales process. Masterful!

Highly recommend for B2B sales and high ticket services sales.
 

 
Peak Performance: Aligning the Hearts and Minds of Your Employees by Jon R. Katzenbach
Edition: Hardcover
   
 
Explaining Workforce Alignment is no small challenge and Jon Katzenbach does a fine job meeting it!
Katzenbach defines the value of having higher-performing, energized workforces aligned with company goals. His real world success stories reinforce the elements of success and profitability and the power of buy-in from the employees. Inspiring for those executives who wish to take their businesses to the next level of superior performance.
 

 
Changing The Game : The New Way To Sell by Larry Wilson
Edition: Paperback
   
 
Selling starts with Attitude!
Larry Wilson, a sales superstar in the Life Insurance business, was a champion of looking at your own attitudes about selling, your company, your products, your marketplace, your competition,your prospects, and your customers. You might think this may be nothing new, but at the time it was not the prevailing thought about selling and "salesmanship".

A good book to see the evolution of selling. Helps to empower salespeople to be more in control of their own selling success!
 

 
High Efficiency Selling: How Superior Salespeople Get That Way (Second Edition) by Stephan Schiffman
Edition: Paperback
 
 

 
Asking the Right Questions and Listening!!!
As a sales trainer for Performance Insights, LLC, I have read many books on Sales Training, have seen many Sales Seminars, and listened to many Sales Audio CD and Tape Programs. This is absolutely one of the best!

"High Efficiency Selling is essentially cooperative asking-oriented selling that benefits the salesperson and customers he or she meets". This questioning process of General, to Specific to Framed Queries results in "customized glove-fitting formal proposals that have a high likelihood of turning into sales".

Follow Stephan Schiffman's directions, do the work, and you will get paid!

Buy this book!
 

 
Selling to the Top: David Peoples' Executive Selling Skills by David A. Peoples
 
   
Donna L. Cohen Author of "GO BIG or Stay Home!" agrees that Selling To The Top is "the resource" for Professional Salespeople
If your product or service includes big money, multiple decision makers, a long sales cycle, top management approval, and an ongoing relationship, then this book is for you!

Buy it!

 
No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide by Dan Kennedy
 
   
Finding the Right Customers who will BUY!!!
No B.S. Sales Success is the go to book to get the inspiration and motivation to make things happen. Dan Kennedy will change your point of view.

My Sales Training company shares in the same point of view as Dan Kennedy - "Not everyone qualifies to be your next client!" Stop begging for business, and start playing "hard to get". Especially for the sake of the prospects that really need your solution. It helps them to discover what you have is what they truly need. Read this book and you will stop convincing and thinking that everyone is your next customer. Dan Kennedy shows you how!
 

 
ROI Selling : Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle by Michael Nick
Edition: Hardcover
   
The 360 Degree Measurement will change your point of view and you will increase your sales!
It's about them, not us.

ROI Selling uses the"360 Degree Measurement" technique for a very effective approach for turning valuable customer feedback into a compelling case for their products and services.

ROI Selling helps sales companies shift the focus from their products to what their Customers see as the bigger outcome from implementing solutions that include your product. Salespeople can learn to sell in ways that help their customers value them as trusted advisors. Sales Training programs and Sales Seminars like Performance Insights, LLC have the same philosophy of focusing on what the customer values as ROI Selling has. RELATE Selling has taken the ROI Selling concepts from the book and has applied them in a sales call. ROI Selling works!

ROI Selling provides stories, success criteria, and actual statistics on value estimation to aid readers in building compelling ROI models for their own products and services.

It is not a total resource for training those new to sales, though there are some decent conceptual selling tips.
 

 
Strategies That Win Sales : Best Practices of the World's Leading Organizations by Mark Marone
   
The B2B Business Sales Stories are worth the price alone!

This book leaves the Sales Training and Selling Tips to sales training companies like Performance Insights, LLC.
It is a book about the Complex Sale. This is about strategy and not how to to break the ice when cold calling.

Not for those new to sales looking for the how to book.

The use of large companies selling in the B2B world was of particular interest.
 

 

 

 

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Send mail to billm@performanceinsightsllc.com with questions or comments about this web site.
Copyright © 2005 Performance Insights, LLC
Last modified: 10/20/06